Etien Watches
ETIEN is a brand born from a passion for horology, a dedication to craftsmanship, and a vision to make the beauty of luxury accessible. Founded by Tien, a lifelong watch enthusiast, ETIEN creates timepieces that are both captivating in design and built with the precision expected from fine watchmaking. For Tien, this journey began in childhood, when his fascination with watches grew from a simple appreciation of their mechanics to a deep-seated admiration for the art and history that goes into every carefully crafted timepiece.
In 2016, Tien had a pivotal experience at a Fabergé exhibition in China. Seeing the legendary Fabergé eggs up close, with their exquisite guilloché patterns and flinqué enamel work, ignited a desire to bring this level of beauty and artistry into modern watchmaking. Fabergé’s innovative use of flinqué enamel—a technique involving the layering of translucent enamel over intricately engraved metal to create a shimmering, light-catching effect—left a lasting impression. Tien’s visit to the exhibition became the turning point, inspiring him to embark on a mission: to create luxury timepieces with stunning flinqué enamel dials, bringing this captivating art form to a wider audience for appreciation.
Tien discovered that only the highest-end watch brands offered flinqué enamel dials, and they came at a price only a few could afford. Driven by a desire to offer this extraordinary craftsmanship to more customers, he started ETIEN, with a focus on delivering high-quality watches that balance luxury, beauty, and affordability. Tien envisioned a brand that would honor the classic artistry of traditional watchmaking while pushing the boundaries of design and accessibility.
At ETIEN, every watch dial is crafted using the same intricate techniques that first inspired Tien. Our dials feature guilloché patterns that are brought to life with layers of vibrant enamel. This enamel coating not only enhances the dial’s durability but also creates a captivating depth and brilliance, transforming each dial into a miniature work of art that shifts and shimmers with the light. The result is a timepiece that combines traditional craftsmanship with a unique, modern aesthetic.
Every ETIEN watch is a testament to our values of artistry, quality, and accessibility. We believe that luxury should be an experience, not a price tag, and that the beauty of flinqué enamel should be available to all who appreciate fine craftsmanship.
With each watch, ETIEN brings you not just a way to tell time but a piece of craftsmanship that reflects your taste and personality, a true fusion of history, beauty, and value.